The method
Eight steps. No black box.
You always know which stage your campaign is at, what changed this week, and why it changed. Here is exactly how an engagement runs, start to finish.
The method
Eight steps.
No black box.
You always know which stage your campaign is at, what changed this week, and why it changed.
- 01
Discovery
We start with your goals, your audience and what you actually need the ads to do.
- 02
Strategy
A campaign strategy built for those goals, not a template applied to them.
- 03
Creative
Visuals, copy and calls-to-action produced in-house by designers and writers.
- 04
Setup
Objectives defined, audiences selected, budgets set and tracking wired up.
- 05
Optimisation
Impressions, clicks, conversions and engagement watched daily and adjusted live.
- 06
Management
A dedicated account manager who answers you, throughout the engagement.
- 07
Reporting
Monthly reports covering key metrics, campaign insight and ROI analysis.
- 08
Refinement
What we learned feeds the next cycle. The strategy sharpens each month.
Reported monthly
- CTR Click-through rate
- CVR Conversion rate
- ROAS Return on ad spend
- CPC Cost per conversion
- CPM Cost per mille
- ROI Return on investment
Questions
Before you
get in touch.
What is the difference between the two?
The Booking Engine converts the interest you already get - it plugs the leaks between an enquiry and a booking. The Growth Engine adds ads on top, for when you need more people arriving in the first place. The free Leak Audit tells us which one you actually need.
We mostly get enquiries on Facebook - do we still need this?
That is exactly where bookings get lost. After-hours DMs answered the next morning, "how much?" comments buried under forty others, interested people with no easy way to book. The Booking Engine plugs into your Facebook and Instagram - it does not replace them - so you keep every enquiry you already get and lose fewer of them.
How does the 30-day guarantee work?
Your first booking within 30 days, or we keep working free until it lands. It is only fair for us to promise it because neither tier sells to a business with no traffic - Booking Engine clients already have enquiries, Growth Engine clients get traffic we run ourselves.
Why a three-month minimum on ads?
Ad results need runway. Three months lets us test properly, optimise on real data and report on something meaningful, rather than reading noise from a two-week sample. The Booking Engine itself has no such minimum.
What if we have no website or social presence yet?
That is fine - it is what the set-up fee covers. We build the pages, the booking flow and the foundational posts so everything is ready before traffic arrives.
What will you report on?
Bookings first - how many, and where each one came from. On the Growth Engine, ad spend and return alongside it: click-through rate, conversion rate, ROAS, cost per conversion and overall ROI.
Which sectors do you know best?
Real estate is the deepest. Beyond that: beauty and aesthetics, food service, insurance, fitness, dental, automotive, travel and more.