Real Estate
$350 of ad spend to a $13,000 commission
A sales manager from a developer offering mid-to-high-end property units set out to attract affluent buyers - young professionals, growing families and investors - while holding cost per message under $2.
- Booked sales
- $263K
- Cost per message
- Under $2
- Click-through rate
- Above 2%
1BR unit, first month
the stated target
The problem
- Attracting high-income buyers with a niche interest in premium property
- Higher cost per message driven by the premium nature of the project
- Getting leads to hand over contact details to reduce time on unqualified inquiries
What we ran
Luxury positioning
Prime location, modern amenities and proximity to business districts, framed around exclusivity, comfort and investment potential.
Audience segmentation
Affluent professionals aged 28-54 and investors in a major city and surrounding areas, plus lookalikes from previous messagers.
Tested creative
Carousel and single-image ads showing interiors, amenities and landmarks, with headlines, CTAs and captions A/B tested.
Outcome
After one month of running, the campaign produced a $263K 1BR unit in booked sales, with further closable leads in the pipeline.
- Ad spend
- $350
- Service fee
- $490
- Total investment
- $840
- Commission earned
- $13,000
- Return
- 1,462%
$15.63 returned per $1 invested
Delivered by the same team under the studio's previous name, Winnify Ads. Commission figures are client earnings, not studio revenue. Past performance is not a prediction - results vary by market, offer and budget.